Financial Marketing Report

Financial Marketing Report: Strategies for the Internet (FMR) is designed for executives charged with increasing sales from the online channel. The report includes concise, timely intelligence to support online financial services marketing.

Subscribers receive four to six informative and highly relevant articles each week via email and/or RSS feed. At month-end, a full-color printed version is available to subscribers in PDF or printed form.

Financial Marketing Report is edited and primarily written by founder Jim Bruene. In addition, carefully selected guest columnists also contribute their expertise from time to time. Articles are concise, easy-to-read, and highly relevant for financial services companies looking to increase sales and exposure online. Subscribers also receive our 50-page Planning Guide each September.

To sample Financial Marketing Report, please take a moment to register now as a guest. Immediately after submitting your information, you’ll have access to several articles culled from our extensive archives.

Following is a partial list of subjects covered in Financial Marketing Report:
Email marketing techniques and strategies
Effective loan and product applications
Online forms/applications development
Branding in cyberspace
Generating and capturing leads
User-friendly calculators and worksheets
Responding to negative publicity online
Market size and projections
Important factors effecting Website usability and effectiveness
Pricing options and strategies
Bundling online services into fee-based premium options
Cross-selling credit lines and other products interactively
Using local community news, information, and events to drive prospects to the website and/or into the branch
Using live chat and instant messaging to improve sales
Saving loan and product applications in process
Developing sales- and marketing-oriented email newsletters and alert services
Search engine marketing on Google and others
Optimizing your website for maximum search engine visibility
Creating effective landing pages to move lookers to buyers
Supporting and integrating your website with your traditional direct marketing efforts
Using sweepstakes and other promotions to drive traffic
Effective banner and rich-media advertising
Subtle, but effective techniques for promoting your own services within your website and online banking application
Sponsoring content at outside websites
Things to avoid when marketing through affiliates
Web-based public relations
Branch-based marketing and sales promotions and strategies
Viral marketing for payment products
Generating more customer referrals
Engendering positive word-of-mouth and protecting against negative word-of-mouth
Leveraging kiosks and remote terminals in the post-Check 21 world
Using non-financial content such as local news, events, and weather to drive traffic and improve customer satisfaction
Marketing metrics to help benchmark your efforts